PPSC Lecturer of Journalism Past Paper 2017

PPSC Lecturer of Journalism Past Paper

1.  The phrase “ the medium is the message” was coined by:

(a)Wilbur Schramm  (b)McNelly  (c) Herbert Marcuse  (d)None of these

2.  An advertorial is:

(a)A news  (b)An article  (c) An editorial  (d)None of these

3.  There is immediate feedback in:

(a)Mass Communication  (b)Interpersonal Communication

(c) Top-down Communication  (d)None of these

4.  Film is a:

(a)Hot medium  (b)Cool medium  (c) Medium with low definition data (d)None of these

5.  APNS is a representative body of:

(a)Newspaper workers  (b)Owners (c) Newspaper hawkers  (d)None of these

6.  A Communication message is decoded by:

(a)Sender  (b)Channel  (c) Receiver  (d)None of these

7.  Dawn newspaper was founded by:

(a)Faiz Ahmed Faiz  (b)Quaid-i-Azam  (c) Allama Iqbal  (d)None of these

8.  Communitarian journalism is:

(a)Civic journalism  (b)Public journalism  (c) Yellow journalism (d)Both (a) and (b)

9.  The originator of phrase “fourth estate” describing the press was a:

(a)Journalist  (b)Parliamentarian  (c) Bureaucrat  (d)None of these

10.  AP is a news agency of:

(a)France  (b)UK  (c) US  (d)None of these

11.  Scoop is:

(a)Exclusive story  (b)Sensational story  (c) Scandal story  (d)None of these

12.  Yellow journalism got its name from a:

(a)Cartoon character  (b)Yellow kid  (c) Both (a) and (b)  (d)None of these

13.  Libel is a:

(a)Spoken accusation  (b)Written accusation  (c) Spoken defamation (d)None of these

14.  Muckraking investigates:

(a)Scandals  (b)Murders  (c) Slander  (d)None of these

15.  Classified ads are:

(a)Classified information  (b)Brief advertisements  (c) Both (a) and (b) (d)None of these

16.  A banner headline of a newspaper is printed:

(a)In a box  (b)In the middle of a page  (c) Across a whole page  (d)None of these

17.  PID is a:

(a)Federal government department  (b)Provincial department

(c) Military department  (d)None of these

18.  A newspaper article depicts the opinion of:

(a)Editor  (b)Writer  (c) Government  (d)None of these

19.  A brief description of a picture in words is called:

(a)Byline  (b)Obituary  (c) Caption  (d)None of these

20.  Tahzibul Akhlaq was launched by:

(a)Maulana Zafar Ali Khan  (b)Maulana Hasrat Mohani

(c) Maulana Abul Kalam Azad  (d)None of these

(21) What is by line?

(a) A railway track (b) Text written on line

(c) Reporter’s name printed with story (d) None of these

22) Intra-Personal Communication is:

(a) Communication with personal friend (b) With people

(c) With Self (d) With Family

23) What is ABC?

(a) American Business Circle (b) American Business Corporation

(c) Audit Bureau of Circulation (d) None of these

24) Who was the first Editor of daily ‘Nawa-e-Waqt?’

(a) Majeed Nizami (b) Mujeeb Nizami

(c) Hameed Nizami (d) None of these

25) When Television Transmission was started in Pakistan?

(a) 1970 (b) 1964

(c) 1990 (d) 1962

26) The assignment allotted to a newspaper reporter is called:

(a) Creed (b) Beat

(c) Embargo (d) Feature

27) A journalist who is not attached with any newspaper is called:

(a) Retainer (b) Correspondent

(c) Free Lancer (d) Stinger

28) Identification Marks written on the top of news story page is called:

(a) Credit line (b) Slug Line

(c) Embargo (d) Tip

29) The Communication based on purchased time or space is called:

(a) Publicity (b) Advertising

(c) Propaganda (d) None of these

30) Press and Publication Ordinance was introduced in:

(a) 1963 (b) 1965

(c) 1995 (d) None of these

31) Tabloid newspaper is of small size with:

(a) 3 columns (b) 4 columns

(c) 5 columns (d) None of these

32) A brief introduction of a photograph is called:

(a) Embargo (b) Outdoor Broadcast

(c) Caption (d) None of these

33) Newspaper’s masthead is called:

(a) Headline (b) Flag

(c) Sub-Heading (d) Embargo

34) Who was the first Editor of the daily ‘Jang’?

(a) Mir Shakeel-ur-Rehman (b) Altaf Hussain

(c) Mir Khalil-ur-Rehman (d) Nasim Hijazi

35) The term ‘Global Village’ was coined by:

(a) George Gerbener (b) Marshal Meluhan

(c) Wilber Schramm (d) Pamela Shoemaker

36) The inventor of the printing press was:

(a) Marshal Meluhan (b) Ts’ai Lun

(c) Johannes Gutenberg (d) None of these

37) Pakistan’s first official news agency was:

(a) UPI (b) IPA

(c) APP (d) NNI

38) PEMRA Ordinance was implemented in:

(a) 1997 (b) 2002

(c) 1998 (d) 2004

39 ‘Press Note can be issued by:

(a) Editor (b) Government official

(c) Reporter (d) Sub-editor

40) ‘Stringer’ is called to:

(a) Whole time employee (b) Part-time correspondent paid a column rate

(c) Sub-editor (d) None of these

41)  What is ‘Scoop’?

(a) Common report (b) Beat news

(c) Exclusive story (d) None of these

42)  What is ‘Superhead’?

(a) Multi common story  (b) Headline of the paper

(c) Sub-heading (d) None of these

43)  ‘Stringer’ is called to:

(a) Whole time employee (b) Part-time correspondent paid a column rate

(c) Sub-editor (d) None of these

44)  Extra-Personal Communication is:

(a) with family (b) self

(c) with more than two persons (d) None of these

45)  Newspaper’s masterhead is called:

(a) Headline (b) Flag

(c) Sub-Heading (d) Embargo

46)  ‘Folio’ is the name of:

(a) Follow up (b) Page number

(c) Date line (d) Cut

47)  Who was the first Editor of the daily ‘Jhang’?

(a) Mir Shakeel-ur-Rehman (b) Altaf Hussain

(c) Mir Khalil-ur-Rehman (d) Nasim Hijazi

48)  Acknowledgement of the source of a picture or a story is called:

(a) Credit line (b) Byline

(c) Courtesy (d) Reference

49)  Continuation of a story on another page is called:

(a) Reference (b) Follow up

(c) Jump (d) None of these

500  PEMRA Ordinance was implemented in:

(a) 1997 (b) 2002

(c) 1998 (d) 2004